Why Moneyball

Moneyball embodies a strong desire to enhance advertising effectiveness by closely monitoring the return on specific client investments.

The name "Moneyball" was inspired by a personal meeting in the USA with Billy Beane and his remarkable story. The eponymous film released in 2011 reflects our approach to the advertising and media landscape. Moneyball agency shares more than just a name with Billyane's story; both emphasise the importance of in-depth analysis in their respective fields. It's not about the size of your budget, but how you utilise it.