Moneyball was a pure desire to make advertising more effectively with focus on detailed monitoring of return specific investments of a client.
The name Moneyball was created thanks to the inspiring personal meeting in USA with Billy Bean and his story. Eponymous snap which was released in cinemas in 2011 which is copying our approach the way we look on advertising and media world. Moneyball agency and a Billy Bean story have a lot more in common than just a name, primarily the focus on deep analysis of particular field. It is not important how big your budget is but the way you use it;